Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

by Jessi Healey

The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extends digital momentum and builds trust through participation, purpose and follow-through.

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Jeff Heidtmann
Jeff Heidtmann

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