3 ways this brokerage implements AI to improve operations

AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work.

Washington agent sues Zillow for alleged mortgage steering

Another class-action lawsuit, this time from a Washington state real estate agent, has accused Zillow of illegally steering business to Zillow Home Loans.

Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from "Who are you?" to "How can you help me?"

NAR vows to make sure ‘every dollar is justified’

The National Association of Realtors released its 2025 Annual Report on Tuesday, which reflected on industry pressure points and how NAR is refocusing on helping Realtors "thrive in their day-to-day businesses."